AN INTRODUCTION

A luxury hotel stay engages every sense. From the fragrance of a lobby to the message hidden in a napkin's fold, the smallest decisions are the ones guests remember.

Then come the social experiences shaped by public spaces. At their best, hotels operate as cultural engineers: patrons of art, music, design, and ideas. They create microcosms that guests want to belong to, and stories the wider world wants to follow.

Globe & Trotter sits at this intersection. We are a creative partnerships agency working with luxury hotels, resorts, and cruise lines, brokering and designing the collaborations that turn properties into cultural addresses.

The formats range from artist residencies and brand ambassadorships to photographer-led programmes, designer creative direction, publisher takeovers, and the bespoke events that bring them all into a single guest moment.

Alongside this, we handle the communications that carry the work outward. PR strategy, press relations, and editorial placements are core to what we do, securing coverage in the publications that frame how luxury hospitality is read.

THE PEOPLE

It was in my teens when my first article was published, kickstarting a career in numerous magazines including Vogue, Marie Claire, and Glamour. This exposure to an immensely visual world inspired me to launch Fashion We Like, an independent interview platform built as my way of expressing gratitude to the creatives shaping the fashion industry. Across its lifetime, it published more than 600 interviews.

At the same time, expanding into PR and marketing for fashion, design, and lifestyle brands felt like a logical progression. Collaborating with companies such as Dedar, de Grisogono, and Shopcade led me to London, Paris, and New York for a wide range of creative projects.

In 2018, I turned my focus to luxury hotels and their need for authentic guest experiences. That work has since deepened. Today, Globe & Trotter operates as a creative partnerships and communications agency, designing the collaborations that bring artists, photographers, designers, and publishers into the world of luxury hospitality. The conviction is the same as it was at the start: hotels are at their best when they behave as cultural patrons, and the role of an agency is to make those patronages real.