Globe & Trotter
 

CASE STUDY

PIXIE LOTT & OLIVER CHESHIRE X DOMES OF ELOUNDA

PUBLIC RELATIONS & LIFESTYLE PHOTOGRAPHY

All photos by Globe & Trotter

All photos by Globe & Trotter

THE PROJECT

Launch and maintain an ongoing media and VIP outreach program for client Domes of Elounda, Autograph Collection.

APPROACH and RESULTS

As part of this ongoing initiative, we invited award-winning singer Pixie Lott and acclaimed model Oliver Cheshire at Domes of Elounda. We then reached out to InStyle UK (950k unique users) to arrange an online feature. The Globe & Trotter team handled the entire production of the photo shoot and liaised with everyone involved: Pixie's team, InStyle, and the operations team of the hotel. Pixie's interview was done by our founder, Haris, on behalf of the online magazine. Last but not least, Pixie's stay at Domes was also featured in a story by the Daily Mail (14million unique users).

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CASE STUDY

EKIES X ANGELOS BRATIS

BRAND EXPERIENCES & LIFESTYLE PHOTOGRAPHY

All photos by Globe & Trotter

All photos by Globe & Trotter

THE PROJECT

Create new staff uniforms for client Ekies All Senses Resort, a member of Design Hotels.

OBJECTIVES

Convey the resort’s sense of freedom and serenity through clothes that have a contemporary Greek aesthetic. Come up with designs that look good on different body types. Use fabrics durable enough to withstand continuous wear and frequent washing.

Designer Selection

Our goal was to find a Greek designer with an international profile capable of translating the core values of Ekies (barefoot luxury) into beautiful, yet practical uniforms. After careful consideration of available options, we selected Milan-based designer Angelos Bratis as his distinctive nonchalance matched with the resort’s relaxed mood. Also, he adores spending his summers in Greece — something reflected in his palettes, patterns, and silhouettes. As for his talent, British Vogue sums it up perfectly: “Give Angelos Bratis the plainest piece of fabric, and in no time, it’ll be transformed into a draped wonder.”

Portrait: Ioanna Roufopoulou

Portrait: Ioanna Roufopoulou

Approach AND RESULTS

We opted for cotton fabric with a small percentage of nylon to give it durability. Angelos suggested extra large shirts in stripes of various widths — always in blue and white, as an homage to the Greek flag. This approach solved one fundamental problem in hotel uniforms: sizing. At the same time, using one shirt design helped us minimise production costs without any compromises; the relaxed cut suited all body types and was in line with the laid-back philosophy of Ekies.

For the trousers, we went with unisex, light blue wash denim with a relaxed fit and an elasticated waist — once again, this was done in order to streamline sizing. For the restaurant staff, we added minimally cut aprons in striped denim (folded at the waist in such a way to create side pockets) and V-shaped, kimono-inspired cotton cardigans in navy blue for those breezy nights. As for the spa, we went with an all-white look. Last but not least, for the uniforms' logo we selected one of Beetroot's animal designs created specifically for Ekies, placing the playful jellyfish at the back of each shirt. All items were produced in a workshop in Athens and fabrics were from Greek cotton, thus supporting small local businesses.

To celebrate this collaboration, we organised a fashion editorial in the resort and the surrounding area in order to present the uniforms in a more creative light. A press release was sent to key media contacts with various Greek magazines picking up the story. All images produced from this initiative — both behind the scenes photos and the fashion editorial — were published in the resort's social media channels and the hotel's in-room magazine.

ALWAYS SUMMER

Presenting the New Uniforms of Ekies

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CASE STUDY

DOMES NORUZ

LIFESTYLE PHOTOGRAPHY

All photos by Globe & Trotter

All photos by Globe & Trotter

THE PROJECT

Create lifestyle photography for client Domes Noruz, Autograph Collection.

APPROACH AND RESULTS

We liaised with the marketing and operations team to ensure our photography team fully understands the resort's positioning, strengths and needs. We created mood boards for the photo shoot and proceeded with the model casting and styling in collaboration with the marketing team. The photo shoot was planned carefully and in collaboration with the operations team to minimise any inconvenience for the hotel's guests. Despite the unusually heavy rain during the photo shoot, we managed to capture and highlight all the resort's features as requested by the brief given to us.

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