Approach AND RESULTS
We opted for cotton fabric with a small percentage of nylon to give it durability. Angelos suggested extra large shirts in stripes of various widths — always in blue and white, as an homage to the Greek flag. This approach solved one fundamental problem in hotel uniforms: sizing. At the same time, using one shirt design helped us minimise production costs without any compromises; the relaxed cut suited all body types and was in line with the laid-back philosophy of Ekies.
For the trousers, we went with unisex, light blue wash denim with a relaxed fit and an elasticated waist — once again, this was done in order to streamline sizing. For the restaurant staff, we added minimally cut aprons in striped denim (folded at the waist in such a way to create side pockets) and V-shaped, kimono-inspired cotton cardigans in navy blue for those breezy nights. As for the spa, we went with an all-white look. Last but not least, for the uniforms' logo we selected one of Beetroot's animal designs created specifically for Ekies, placing the playful jellyfish at the back of each shirt. All items were produced in a workshop in Athens and fabrics were from Greek cotton, thus supporting small local businesses.
To celebrate this collaboration, we organised a fashion editorial in the resort and the surrounding area in order to present the uniforms in a more creative light. A press release was sent to key media contacts with various Greek magazines picking up the story. All images produced from this initiative — both behind the scenes photos and the fashion editorial — were published in the resort's social media channels and the hotel's in-room magazine.